> ## Documentation Index
> Fetch the complete documentation index at: https://linkrunner-01ef8e08-chetan-sdk-install-version-bumps.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience from Customer List

Upload a list of customers directly to the ad platform to create a custom audience for remarketing.

## Google

### 1. Prepare Your Data

* Create a segment in Linkrunner from Audience Cohort and download the CSV

### 2. Upload to Google Ads

#### Navigate to Audience Manager

1. In your Google Ads account, click the **Tools** icon (the wrench) in the left menu
2. Under the "Shared library" section, click **Audience manager**

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/google_ads/custom_audience/1.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=be7457ea1976bbf39bdf0a2740776c22" alt="Google Ads Audience Manager" width="2944" height="1636" data-path="images/google_ads/custom_audience/1.png" />

#### Create a New Customer List

1. Click the blue **+** button

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/google_ads/custom_audience/2.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=aba4a1dc215ee382c6645b134db82c82" alt="Click the plus button" width="3016" height="1642" data-path="images/google_ads/custom_audience/2.png" />

2. Select **Customer list** from the drop-down menu

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/google_ads/custom_audience/3.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=762c3e35f8d59a16805bef2dcf1479af" alt="Select Customer list" width="3014" height="1632" data-path="images/google_ads/custom_audience/3.png" />

3. Select "Upload a file manually" and click **Continue**

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/google_ads/custom_audience/4.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=7fb5f246220ca377a04150140d6ed5ea" alt="Upload a file manually" width="3012" height="1636" data-path="images/google_ads/custom_audience/4.png" />

#### Configure the List

* **Segment Name**: Give your audience a clear, recognizable name (e.g., "Newsletter Subscribers Q1")
* **Data Type**: Choose "Upload emails, phones, and/or mailing addresses"
* **Data to upload**: Attach your prepared CSV file
* **Membership Duration**: Choose how long you want a user to stay on this list. You can set a specific number of days or choose "No expiration" (the maximum is 540 days)

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/google_ads/custom_audience/5.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=7ea81691a9500329d607c93b8023cf82" alt="Configure the list" width="3014" height="1640" data-path="images/google_ads/custom_audience/5.png" />

Click on **"Save and continue"** to create the customer list.

## Meta

### 1. Prepare Your Data

* Create a segment in Linkrunner from Audience Cohort and download the CSV

### 2. Upload to Meta Ads

#### Navigate to the Audiences Dashboard

1. Open Meta Ads Manager
2. Click the **All Tools** menu (the three horizontal lines or "hamburger" icon) on the left sidebar
3. Select **Audiences**

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/meta/custom_audience/1.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=c7eb09e22879e71af4faf1dcc8d8bce7" alt="Meta Audiences Dashboard" width="3012" height="1632" data-path="images/meta/custom_audience/1.png" />

#### Create a Custom Audience

1. Click the blue **Create Audience** dropdown button
2. Select **Custom Audience**

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/meta/custom_audience/2.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=5c1b5129d08cbd10367da8148bafe8c4" alt="Create Custom Audience" width="3012" height="1638" data-path="images/meta/custom_audience/2.png" />

#### Choose Your Source

1. Under "Your sources," select **Customer list** and click **Next**

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/meta/custom_audience/3.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=70fe33b4ff50954ad0a52aece6e53c7c" alt="Select Customer list" width="3016" height="1630" data-path="images/meta/custom_audience/3.png" />

2. **Upload File**: Drag and drop your CSV or TXT file, or click to upload it

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/meta/custom_audience/4.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=e23c5d6c333ff93ddced1939e4546c12" alt="Upload file" width="3010" height="1636" data-path="images/meta/custom_audience/4.png" />

#### Set Up Your List

1. **Customer Value**: Meta will ask if your list includes a column for customer value. Select **No**, then click **Next**
2. **Name Your Audience**: Give it a clear, descriptive name (e.g., "Purchasers - March 2026") and an optional description. Click **Next**

#### Map Your Identifiers

1. Meta will preview your data and attempt to map your columns to its accepted identifiers
2. **Action Needed**: Review the "Mapped" and "Unmapped" tabs. If a column is unmapped, manually select the correct identifier from the dropdown menu, or tell Meta to ignore that column

<img src="https://mintcdn.com/linkrunner-01ef8e08-chetan-sdk-install-version-bumps/xJrdw6gW0HL0YQ5q/images/meta/custom_audience/5.png?fit=max&auto=format&n=xJrdw6gW0HL0YQ5q&q=85&s=b383646fcd8a6f2e32119e6440be5e2f" alt="Map Your Identifiers" width="3006" height="1640" data-path="images/meta/custom_audience/5.png" />

3. Click **Import and Create** to create the audience.
